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Learn Elon Musk’s first electronic mail to all Twitter workers: Distant work over, firm wants subscriptions to outlive downturn

In his first companywide electronic mail to Twitter workers, new proprietor and CEO mentioned he was ending the social community’s “make money working from home perpetually” coverage. Now, in accordance with the e-mail obtained by .C, Musk needs workers to be in a Twitter workplace a minimum of 40 hours every week, and plans to personally approve any different preparations.

He additionally warned workers that the corporate won’t survive the financial downturn with out vital subscription income. Musk needs to shift the corporate’s in order that it generates a minimum of half of its income from subscriptions, and might turn into much less reliant on promoting. However he mentioned, within the employees electronic mail, that he nonetheless anticipates Twitter will generate vital income from advertisers.

Bloomberg beforehand reported on the coverage adjustments.

These adjustments come amid further resignations from c-level executives at Twitter together with Chief Data and Safety Officer Lea Kissner, present workers informed .C.

On Twitter, Kissner wrote:

“I’ve made the exhausting resolution to go away Twitter. I’ve had the chance to work with superb folks and I am so happy with the privateness, safety, and IT groups and the work we have accomplished. I am wanting ahead to determining what’s subsequent.” Kissner additionally famous, “I’ve liked this job and we obtained *so* a lot accomplished, however right here we’re.”

Musk’s return to workplace coverage for Twitter displays one which he applied at his electrical car maker, Tesla, earlier this 12 months. On Might 31, he informed Tesla workers that they should return to the workplace a minimum of 40 hours every week or resign.

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Some Tesla workers who had been unable to return to the workplace instantly had been informed they’d be capable to proceed their work for one more a number of weeks however mentioned they had been fired as a substitute, when they didn’t instantly agree to come back again.

Twitter’s office tradition stood in stark distinction to that of Musk’s electrical automotive and sustainable power firm.

Co-founder and then-CEO of Twitter Jack Dorsey, who pushed for Musk to take over the corporate, informed workers in Might 2020 they may make money working from home “perpetually,” changing into one of many first firms to institute such a long-lasting distant work coverage throughout the pandemic.

Many advertisers have paused spending on Twitter till Musk and his workforce can show that beneath their management, the social community is ready to curb hate speech, on-line harassment, pretend accounts and fraud successfully.

Twitter didn’t instantly reply to a request for remark.

This is the complete e-mail from Musk to Twitter employees, transcribed by .C.

From: Elon Musk [email removed]

Date: Nov 9, 2022 [time stamp removed]

To: Workforce

Sorry that that is my first electronic mail to the entire firm however there isn’t a option to sugarcoat the message.

Frankly, the financial image forward is dire particularly for an organization like ours that’s so depending on promoting in a difficult financial local weather. Furthermore, 70% of our promoting is model, slightly than particular efficiency, which makes us doubly susceptible! 

That’s the reason the precedence over the previous ten days has been to develop and launch Twitter Blue Verified subscriptions (large props to the workforce!). 

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With out vital subscription income, there’s a good likelihood Twitter won’t survive the upcoming financial downturn. We’d like roughly half of our income to be subscription.

In fact, we’ll nonetheless then be considerably reliant on promoting, so I’m spending time with our gross sales & partnerships groups to make sure that Twitter continues to be interesting to advertisers.  

That is the Areas dialogue that Robin, Yoel and I hosted right this moment: [Link to Elon Q&A: Advertising & the Future removed] 

The highway forward is arduous and would require intense work to succeed. We’re additionally altering Twitter coverage such that distant work is now not allowed until you have got a selected exception. Managers will ship the exception lists to me for assessment and approval.

Beginning tomorrow (Thursday), everyone seems to be required to be within the workplace for no less than 40 hours per week. Clearly, in case you are bodily unable to journey to an workplace or have a important private obligation, then your absence is comprehensible.

I stay up for working with you to take Twitter to a complete new stage. The potential is really unbelievable!



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