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Thanksgiving flight bookings are down from 2019, however larger fares elevate income, Adobe says


Chicago O’Hare Worldwide Airport. Nov. 9, 2022

Leslie Josephs | .C

Shoppers have booked fewer flights for Thanksgiving week than they did three years in the past, earlier than the Covid pandemic, based on Adobe knowledge launched Thursday.

Home bookings are down 7% from the identical level in 2019, however excessive fares have translated to a 3% improve in income.

Air journey demand has been resilient this yr, regardless of excessive and a very sharp rise in fares, serving to airways greater than make up for a surge in gas and different .

Inflation in October rose lower than anticipated, however airfare was up almost 43% from final yr.

“The slower bookings progress signifies that some shoppers could also be ready to see if costs come down materially, whereas others might pursue alternate types of journey, comparable to by automotive or practice,” Adobe mentioned in its report, which checked out on-line bookings of six of the ten largest U.S. carriers.

Shoppers have spent $76 billion on flights on-line this yr, up 17% from 2019, Adobe mentioned. Bookings rose 5%, exhibiting a piece of the rise was on account of larger fares.

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